Marketing Essentials for Freelance ESL Teachers

Designed specifically for freelance ESL teachers, this course offers actionable strategies for building a personal brand, showcasing your unique teaching strengths, and effectively promoting your services to attract more students and clients.

Limited Time Offer

£20

£10

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Twinkl ESL Team 

2.5 hours

Online Course

By completing this course, you will:

Attract new language students
Use social media to grow your tutoring business
Build your teaching business through traditional methods such as word of mouth
Film teacher introduction videos to reach new students online
Find your tutoring niche to stand out from the competition

Content

Introduction

Module 1. Finding Students

  • Word of Mouth
  • Advertising Yourself 
  • Offering Trial Classes
  • Filming Intro Videos
  • Finding a Niche
  • Case Study: Callie Moir
  • Case Study: Jodi Wilkins 

Module 2. Building an Online Teaching Business

  • Building a website 
  • Digital Products
  • Podcasts, Blogs, Newsletters & Email Marketing 
  • Case Study: Derek Callan

Module 3. Social Media Marketing

  • Social Media
  • Using LinkedIn
  • SEO Basics
  • Case Study: Jamie Gajewski

Module 4. How Twinkl Can Help

Twinkl Support for Tutors

Our Team

Chris Bate

Chris is a Writer and Editor for the Global ESL team. He has worked as an English teacher, trainer and coach for over twenty years, specialising in English for business communication.
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Samantha Reeve

Samantha has been Twinkl’s ESL Segment Manager, supporting ESL teachers worldwide for three years. She has 6 years of experience teaching English in South Korea from kindergarten to adults, both online and in the classroom. She also has a background in educational social enterprises and charities, project managing English language volunteer tutoring programmes and supporting charity projects in British Schools
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Alecia Gilmore

Alecia Gilmore is a qualified teacher, content writer, and learning designer based in Durban, South Africa. Holding a master’s degree in Educational Psychology, she brings over seven years of experience in teaching various curricula, ESL teaching, learning design, and content creation. In her free time, she enjoys CrossFit, family time, and the company of her dog, Harvey.
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Nadine McIntyre

Nadine McIntyre is a Content Writer and Editor for ESL at Twinkl. She has a strong passion for writing and SEO. Nadine is TEFL certified and has experience teaching ESL online to students worldwide. She is a first-class honours graduate in language studies in English and Spanish.
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Sarah Inglis

Sarah Inglis is a Content Writer and Editor at Twinkl. Sarah holds master’s degrees in history and primary education. She has more than ten years of experience in teaching ESL in Spain, France and Taiwan.
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Claire White

Claire White is a freelance English teacher, speaking examiner and content writer. She has fifteen years of experience teaching a wide range of students of all ages and levels and is passionate about helping other teachers to engage with their students.
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